As president, general manager and head coach, they represent the new age of the old mining town that houses the Timmins Rock of the Northern Ontario Jr. Hockey League.
Ted Gooch, Kevin Peever and Corey Beer are the first-year trio at the helm in Timmins.
Gooch, as president, Peever as GM and Beer as head coach are the Rock of the foundation that resurfaced in Timmins two seasons ago after 16 years underground.
While the failures of the erstwhile Timmins Golden Bears led the franchise to move to nearby Iroquois Falls in 1999, the Rock has revived junior hockey in the gritty town of about 42,000 inhabitants.
In two years of Rock existence to date, Timmins has finished second and first respectively on the NOJHL attendance chart. From a per-game average of 595 fans in 2015-2016, the Rock led the NOJHL in attendance in 2016-2017 with 791 spectators per outing at venerable McIntyre Arena.
On ice, Timmins is coming off a 2016-2017 campaign in which it finished third in the East Division during regular-season play before ousting the second-place Cochrane Crunch in the first round of the playoffs only to lose to the eventual league champion Powassan Voodoos.
But change has come in the board room, in the manager’s office and behind the bench.
Gooch has taken over from long-time Iroquois Falls and Timmins president Scott Marshall, whose place in NOJHL history is secure as a tireless worker on behalf of both team and league. Like him or not, the hours that Marshall has put into junior hockey over almost two decades are a credit to his passion and resolve.
As GM and coach, Peever and Beer are the replacements for the iconic Paul Gagne. A small-town kid with Iroquois Falls/Timmins beginnings, Gagne returned home to coach almost 20 years ago after a notable National Hockey League playing career that carried on overseas.
With gold dust twins Marshall and Gagne now in retirement, the pick and axe have been handed off to Gooch, Peever and Beer.
Early indications are that the Rock is solid with the new men in charge.