Sudbury Cubs; Nickel City Cubs

March 1, 2024

Sudbury Cubs of the Northern Ontario Jr. Hockey League have formed a brand partnership with the Nickel City Hockey Association ahead of the 2024-2025 season.

Mark Burgess, who is the reputable owner and president of the Cubs of the NOJHL, noted how the new partnership came to be.

“We are very pleased that the Nickel City Hockey Association approached us with the idea to brand their teams with the Cubs name and logo starting next season,” said Burgess. “My family and I as well as our team staff have always enjoyed partnering with minor hockey. To have 16 NCHA teams wearing our logo is very exciting for our organization and will greatly assist with raising awareness of the Cubs brand locally and across the province.”

NCHA president Gus Lescault (left) with Sudbury Cubs owner Mark Burgess.

Prior to taking over as owner of the local NOJHL team in Sudbury, Burgess and his family owned the Sudbury Wolves of the Ontario Hockey League for 30 years.

As for the NCHA, president Gus Lescault was equally pleased with his board’s decision to proceed with the new Cubs brand.

“This marks an exciting day for the Nickel City Hockey Association as we change our team’s name from the Sons to the Cubs,” Lescault began. “We are very grateful to Mark Burgess and the NOJHL Cubs organization for sharing their name and logo with our ‘AA’ and ‘A’ teams and I know that our youngsters wearing their new Cubs jersey will be very proud to do so. The Cubs logo and brand is widely recognized as being a winning brand and they have performed great work in the community. We can’t wait for the 2024-2025 season to begin so we can officially join the Sudbury Cubs brand.”

The newly-formed partnership between the NOJHL Cubs and the NCHA will extend beyond the use of the Cubs name and logo.

For example, the Cubs will be extending their resources to NCHA coaches and teams in the area of player development. As well, Nickel City Cubs teams will be able to attend NOJHL Cubs home games on Thursday nights free of charge by wearing their team jerseys. Also, NCHA on-ice contests will be organized during the intermission of Cubs home games next season.

This will be the third minor hockey partnership that the NOJHL Cubs have in the community. The Cubs also have a partnership with the Sudbury Playground Hockey League and the Coniston Minor Hockey Association U9 development program.

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