They are Sudbury’s newest junior hockey team and they are getting their message out to area fans and supporters via marketing and promotion.
Sudbury Royals are part of the new, eight-team, Ontario-based, junior-level, Canadian International Hockey League that will begin play this 2014-2015 season.
And not only has Royals general manager KB Beals been hard at work signing and recruiting players, he has been creating awareness of Sudbury’s new junior hockey team through the media.
The Royals have placed advertisements in Sudbury’s community newspaper, Northern Life, and team members are featured in commercials being voiced on hot country radio station KICX 91.7.
In a market where the Sudbury Wolves of the Ontario Hockey League will always dominate, the main competition for the Royals are the Sudbury Nickel Barons of the Northern Ontario Jr. Hockey League.
But the NOJHL in Sudbury has struggled with identity issues and multiple name and ownership changes over the past 10 years. Before the Nickel Barons there were the Sudbury Northern Wolves, Sudbury Jr. Wolves and Sudbury Cubs — all under separate ownership.
Enter the CIHL and fair to say that the Royals have marketed themselves more — without having yet to play a game — than the Nickel Barons have done over two full seasons of operation.