Cubs, SmartCell, food, support

October 14, 2021

When the the Sudbury Cubs of the Northern Ontario Jr. Hockey League take to the ice for a home game at Countryside Arena tonight it will signal the start of a partnership between SmartCell Communications and the Elgin Street Mission that will help bring good food and support to those living with hunger in the community.

For every goal scored on home ice by a Cubs player throughout the rest of the NOJHL season, SmartCell Communications will donate $10 to the Elgin Street Mission, which is the cost a day to feed someone experiencing homelessness.

SmartCell Communications is the preferred service provider of the Cubs and it has partnered with the NOJHL team and the Elgin Street Mission on a campaign called #OneGoalOneMealOneMission. Over the course of the initiative, Sudbury Cubs players will also be joining SmartCell Communications team members in food drives and meal service at the Mission.

For Carly Comtois, who is the director of marketing services at SmartCell Communications, the partnership is the perfect way to give back to the Sudbury community.

“We selected the Elgin Street Mission as they have been on the front lines with our community’s most vulnerable citizens since 1989. The Mission itself does not receive any regular government or city funding, but functions through the generosity of its community partners,” Comtois noted.

The Elgin Street Mission provides two meals a day (breakfast and supper) 365 days a year as well as clothing, showers, laundry facilities and a safe refuge in times of need. Individuals and families can also access counseling services, spiritual development and referrals in a non-judgmental community atmosphere.

“At SmartCell, we believe in building stronger communities and helping those who need it the most, so through acts of giving — big or small — we can positively impact the local communities where we live, work and serve,” Comtois added.

“Cheering on a new hockey team which is right down the street from our Sudbury SmartCell location, then every goal that they score we donate $10 — it just made too much sense,” Comtois summed up.

To learn more about the #OneGoalOneMealOneMissionpartnership, visit SmartCell Sudbury at 2021 Long Lake Road or to donate.

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